Check out this awesome WSJ article by John Jurgensen - click for article - you need a subscription.

Here is an excerpt:

It was a surprising victory lap for “Becky,” a movie that, like so many others, had its original plan scuttled by the pandemic. Its scheduled premiere at the Tribeca Film Festival in April was canceled along with that New York City event. The movie would have opened in around 20 indoor movie theaters in major cities. Instead, “Becky” made its debut in 45 drive-ins, and saw some of its highest opening-weekend tallies in places such as Rochester, N.Y., Fort Wayne, Ind., and Cleveland.

“It’s been a roller coaster, but here’s a way to highlight the movie in a manner it wouldn’t normally have,” says Berry Meyerowitz, co-president of independent distributor Quiver Entertainment. (Disclosure: The author of this article is a friend of “Becky” directors Jonathan Milott and Cary Murnion.)

This feature also run in print on Tuesday, June 30th.